I choose this video almost right off the back for using rather original animation. For the most part, music videos these days seem to just be people singing with a story going on in the background. I like that this video didn’t need to show the band members rocking out or anything.
The animation in this video seems reminiscent of the animation used in a video game, Final Fantasy Tactics for the PSP, so I was actually pleased to see it used again. It took a second to grow on me, but much like the song, the music video didn’t immediately appeal to me. It wasn’t until the end of the video that I really liked it. The changing color tones really makes it feel right, as it starts off bright and sunny, turns gray, and eventually dark… Then finally to light again when the main character dies.
If I had to change this video, I’d make the cuts a little bit faster at the beginning, and I’d also make the main characters age a bit more. They stay the same age throughout the video, and I really feel like it’d be more effective if it showed the characters as children at the beginning.
